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New Blood Entry — Just Whip Your Deck Out

Award: Wood Pencil

Top Trumps / 2022

Young people have weird and wonderful interests, but many are not understood by friends and family. George Orwell said “Perhaps one did not want to be loved so much as to be understood”. Top Trumps (TT) has the answer. It allows people to show off what they’re into in a frivolous way, and enable others to understand them and learn about their quirky passions. The campaign revolves around letting the cards do the talking, with the line “Just whip your deck out”. TT helps all zany people with bizarre and niche hobbies be understood. An ad about a frustrated Elvis impersonator finally being understood by his family after a game of TTs will be accompanied by vibrant posters and more. With a distinctive tagline, the campaign will go on social media and encourage people to take their deck out.

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