New Blood Entry — Watch What You Eat
Award: Wood Pencil
Netflix / 2022
The food we eat comes from all over the world. Since watching and eating often go hand in hand, why don’t we apply the same diversity to our viewing habits?
‘Watch What You Eat’ is a limited time campaign where meal kits are available for a range of non-English language Netflix Originals. The kits are an extension to the viewing experience; they enable deeper immersion into global cultures.
Additionally, this UK-wide campaign highlights our culinary diversity, suggesting that since we eat food from all over the world we should also watch content from all over the world.
