New Blood Entry — 100% Human Rights
Award: Wood Pencil
Google Fonts & HMCT / 2022
The Uyghur are a muslim China’s minority who are having their human rights taken away daily. Through practices such as torture, isolation, re-education and political brainwash they are forced to work in inhuman conditions in cotton fields.
We want to communicate this atrocity in the fashion industry through:
1. Reinterpreting wash care symbols and adding new GLYPHS to Google Fonts’ Inconsolata;
2. A WEBSITE where you can download “Inconsolata 100%”, donate and learn about the Uyghur cause;
3. POSTERS that look like clothing labels, but with
a new narrative;
4. T-SHIRTS with political statements, to help you share the truth with the world;
5. GOOGLE LENS exposing the truth of what goes inside your clothes and helping you think twice next time you go for those trendy jeans.
