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New Blood Entry — 100% Human Rights

Award: Wood Pencil

Google Fonts & HMCT / 2022

The Uyghur are a muslim China’s minority who are having their human rights taken away daily. Through practices such as torture, isolation, re-education and political brainwash they are forced to work in inhuman conditions in cotton fields.

We want to communicate this atrocity in the fashion industry through:

1. Reinterpreting wash care symbols and adding new GLYPHS to Google Fonts’ Inconsolata;

2. A WEBSITE where you can download “Inconsolata 100%”, donate and learn about the Uyghur cause;

3. POSTERS that look like clothing labels, but with
a new narrative;

4. T-SHIRTS with political statements, to help you share the truth with the world;

5. GOOGLE LENS exposing the truth of what goes inside your clothes and helping you think twice next time you go for those trendy jeans.

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