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New Blood Entry — Greetings by Duolingo

Award: Graphite Pencil

Duolingo / 2022

Meet Josie, an 80 year old from the Philippines. She’s here to pitch Duolingo a campaign to keep senior learners motivated to do their daily lessons. Seniors make up a significant portion of Duolingo’s user base, especially since language learning boosts brain health. But they find it difficult to recall new words. So Josie uses a widespread habit among seniors to build repetition: the good morning text. Greetings by Duolingo turns these greetings into lesson recaps.Duolingo collaborates with Canva to create unique digital greeting cards featuring words learnt during lessons. After each lesson, seniors replace common greetings with new words on Canva’s templates. These can then be shared on chat groups, making every forward a recap. Josie hopes this helps seniors keep streaks on fleek.