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New Blood Entry — BBCEEDS the brand that grows with you

Award: Wood Pencil

BBC / 2022

Today children are spending more time than ever with technology, and the environment where a child is, plays a vital role in how and what they learn.

Through the variety of the BBC library we have the opportunity to let every child create one of a kind environments founded in what they love and have absorbed throughout the day, in a fun, engaging and personalised world; a world that evolves with you as you grow older and more knowledgeable. The design and features adapt to what level you are at currently to meet the standard of your appropriation.