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New Blood Entry — O-VARIES

Award: Wood Pencil

The Case for Her & Refinery29 / 2021

O-VARIES sets out to remind early 30 year olds that anyone with ovaries can experience menopause.

Starting on the streets before taking to social media, our campaign aims to shatter harmful myths and give a more authentic, varied and realistic face to the phenomenon. Bringing viewers back to a microsite, O-VARIES educates early 30 year olds about the diversity of menopause, offering insight into what menopause could look like for them.

Menopause is endlessly varying. It’s time we celebrate it.