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New Blood Entry — The Afterflow

Award: Wood Pencil

The Case for Her & Refinery29 / 2021

Menopause. All women, plus many non-binary and transgender people will experience symptoms of menopause. As a society, there is not enough information or conversation in the mainstream media and the negative stigma surrounding it still exists.

Welcome to the Afterflow. The Afterflow is a campaign created to educate and celebrate menopause as a key milestone in life, eliminating the shame and isolation a lot of people feel towards it. It is a state of mind destination that allows people of all ages and genders to share their experiences and start the conversation. Our message will be carried through to the mainstream media which will be the catalyst to making a positive change.