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New Blood Entry — Expiring Recipes

Award: Yellow Pencil

Tesco / 2021

According to surveys, one in four British people can only cook three recipes. British people always cook the same due lack of confidence, time and culinary skills.

So, we are going to create daily packed recipes with Tesco products that are about to expire; Recipes against food waste.

What did the judges have to say?

"Oven-ready solution which matched the needs of the customers, answered the sustainability challenge and delivered on the brand promise 'Every Little Helps'."

Aaron Raybe, Director, Experiential & Live Events, Momentum Worldwide London

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