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New Blood Entry — Tesco Carbon Counters

Award: Yellow Pencil

Tesco / 2021

In response to the 2021 UN climate change summit, Tesco is showing how every little helps when it comes to fighting climate change. Introducing Carbon Counters, providing in person and digital experiences to inform customers how much CO2 their shopping basket is actually producing. Encouraging consumers, brands and supermarkets to take account of the amount of CO2 they produce and promote sustainable methods of consumption.

What did the judges have to say?

"Bold, brave, and challenged brands to step up to the plate if they are serious about sustainability!"

Aaron Raybe, Director, Experiential & Live Events, Momentum Worldwide London

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