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New Blood Entry — Sealed avec un kiss

Award: Wood Pencil

Grey Poupon / 2021

Sealed avec un kiss is a copy-led brand refresh for Grey Poupon that celebrates the French allure. Through the use of charming poetic copy lines, love letters and personalisable bottles, Grey Poupon epitomises French romanticism, making America love. The brand refresh spreads happiness and communicates from the heart, bringing a loveable warmth and generosity.

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