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New Blood Entry — Duolingotchi

Award: Graphite Pencil

Duolingo / 2021

Duolingo’s success in language learning has been thriving for years and continues to be the world’s number 1 language learning app. Yet Gen z fails to be consistent with the daily lessons due to the unsuccessful notifications. Duolingo needed a new engaging way to get 16-22-year-olds motivated in language learning.
Introducing Duolingotchi!
Duolingo uses Tamagotchi’s features to create a new way to learn languages by reminding and encouraging commitment in a gamified matter.