New Blood Entry — Duolingotchi
Award: Graphite Pencil
Duolingo / 2021
Duolingo’s success in language learning has been thriving for years and continues to be the world’s number 1 language learning app. Yet Gen z fails to be consistent with the daily lessons due to the unsuccessful notifications. Duolingo needed a new engaging way to get 16-22-year-olds motivated in language learning.
Introducing Duolingotchi!
Duolingo uses Tamagotchi’s features to create a new way to learn languages by reminding and encouraging commitment in a gamified matter.
