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New Blood Entry — For the Beeritually Enlightened

Award: Wood Pencil

Coors Light / 2021

Spiritual enlightenment often involves meditation, monasteries, and mountaintops. Beeritual enlightenment, on the other hand, is that indescribable feeling of contentment you get while you and your buddies spend all night debating questions that range from the outrageously absurd to the mildly philosophical. Because 21-27 year olds nowadays are super busy and glued to their screens, those late night conversations might be the only chance they have to stop, think, and refresh with their friends. Coors Light thinks that’s worth celebrating and that’s why they’ll be providing the world with questions to encourage more beeritually enlightened moments.

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