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Total — £ (ex. VAT)

New Blood Entry — 100% FRSH

Award: Graphite Pencil

Burger King / 2021

E numbers is the collective name for food additives in Europe. Additives such as preservatives, colorings, stabilizers etc. Their main purpose is to make food look and taste a certain way, or last longer.

The brief: Use fresh language to let people know that Burger King’s menu is 100% real

Our solution: (Preferably in Europe) To really convey that Burger King’s food is fresh and does not contain artificial E-numbers (E’s) we decided to remove the letter E entirely in combination with the launch of the new identity of Burger King. From menus, burger wraps, even the name of the restaurant, Burgr King. Making it impossible to miss that BK does not mess with E’s.