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New Blood Entry — The Faraway: Dreaming in Words

Award: Wood Pencil

audible / 2021

The world around us is always surrounded with words. Do you often find yourself wanting to escape from it?

"Dreaming In Words" is a concept that explores the transitioning period between the imagery that materializes in people's heads whenever they hear/read a word. We believe that Daniel is a representation for anyone, anywhere in the world as we are all like them, with our own places to escape to. This message is further conveyed through our decision of removing the most distinctive feature on the human body.

As this concept of ours started ambitiously, it took multiple trials and errors before we settled on the final art direction, which we find best represents our idea of constantly being elsewhere mentally, whilst being physically present somewhere else at the same time.