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New Blood Entry — Aware in Prayer

Award: White Pencil

21Grams / 2021

Melanoma amongst people of colour is massively under-represented in medical literature, leaving millions of people susceptible to skin cancer because they are unaware of the risks and have no knowledge of the signs.

40% of melanomas in people of colour appear on the soles of feet. Using this insight, the ‘Aware In Prayer’ campaign can effectively target a key element of Muslim prayer – the removal of shoes and socks.

Rugs and posters in mosques will inform and educate people on the signs to look out for on the soles of others during prayer.

By making our designs easily accessible online, ‘Aware In Prayer’ can help lead to early diagnoses and inform a worldwide community how to look out for themselves and each other.