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New Blood Entry — The You Tour

21Grams / 2021

Today young people of color have the ability, means and freedom to travel more than any other generation before them. This has led to the rise of the black travel movement, and them exploring new places like never before. However, there is one place few of us have truly gotten to know: our own bodies. This causes the skin cancer melanoma to thrive because the malignant moles aren’t spotted early enough. So to raise awareness about melanoma among young people of color and black skin, we create the campaign The You Tour.
We reframe the body as a landscape of must-see places to make them explore their bodies and become aware of the signs of melanoma.
Transforming a curiosity for traveling into a catalyst that gets people to recognise the signs of melanoma and get diagnosed earlier.

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