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New Blood Entry — Bonk

Award: Yellow Pencil

VBAT Superunion / 2020


In cycling, “bonk” describes a point of exhaustion that makes it impossible to go further. Also known as “hitting a wall”. Sydney is littered with bike shares that have hit a wall – they’re dumped carelessly into our city and are disconnected from our realities.
We’re BONK. A bike share that’s hitting the walls so hard, we’re pushing right through them.
We’re moving away from big tourism & large corporations, and shifting the focus on our diverse communities that are brimming with unique local businesses & stories. We’re opening up Sydney, and want you to discover it.

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