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New Blood Entry — HSBC Crowdsourced Travel Guides

Award: Wood Pencil

HSBC / 2020

There’s an unspoken “every-traveller-for-themselves” mentality in airports. We rush to our gates without realising the travel experience could start here. Where else is there such a diverse mix of people all under one roof? Because when it comes to experiencing a city, locals always know best. That’s why HSBC will turn airports into hyper-localised, crowdsourced travel guides. That way, every traveller can have a better experience at their destination through tips from its locals.

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