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New Blood Entry — Signs Of Change

Award: Wood Pencil

Durex / 2020

The rates of sexual abuse, STIs and unwanted pregnancy are higher amongst deaf. Originated by one thing: lack of specialised sex education to young deaf students. Studies show they miss out on basic knowledge. So Durex promoted a TikTok challenge that contained sign language inside of the dance moves, making tiktokers spread sex education to deaf users:
Sex needs no intercourse. Sex needs consent, protection and fun. Join the conversation.
But the challenge was not over. Durex also uploaded a petition to promote specialised sex education in UK schools and encouraged people to sign it. To sign it for change.