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New Blood Entry — Kama Sutra 2.0

Award: Wood Pencil

Durex / 2020

Kama Sutra is synonymous to diversity when it comes to sexual positions, but it's not as diverse on representation, excluding 1 billion disabled people worldwide. That changes now.

Kama Sutra 2.0 will have sexual positions for everybody because that's exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners. A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.

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