Durex wants to bridge the perceived gap between disability and sexuality with a campaign that aims to normalize taboos and prove that, as long as it’s safe, sex is beautiful in all its forms. We found out that disabled people usually develop different abilities in order to compensate for the missing ones. For example, a blind person can develop a strong sense of touch. In order to give voice to disabled people we designed a 360° campaign that shows how their disabilities can easily turn into dirty abilities to use in the bedroom.
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