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New Blood Entry — #ReOOTD

Award: Wood Pencil

Connect4Climate / 2020

The fashion industry is the second-largest polluter, mainly caused by 15-25-year-olds who want to look new every day wearing the latest trends, uploading a photograph on Instagram tagged with #OOTD (outfit of the day). They want to look cool all the time and be a part of a trend and sustainability is the current trend. #ReOOTD campaign aims to use an Instagram filter and stickers, tools that define ‘cool’ and use the same to ask them to fall in love with their clothes, make memories and rewear them on Instagram with the hashtag #ReOOTD.

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