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New Blood Entry — BBC Habitat

Award: Yellow Pencil

BBC / 2020

In a world increasingly saturated with data, how can we harness it for good? Climate change is the most pressing issue of our generation, yet it can feel distant and abstract.

BBC Habitat is an app that visualises users’ carbon footprint as a personal Habitat. By providing people with information to support their environmental journey, the app empowers them to make positive behavioural change.

BBC Habitat immerses users in their personal Habitat in a real-time augmented reality, giving a deeper sense of connection to the natural world that they are trying to save.