• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

New Blood Entry — The Data Decoder

Award: Graphite Pencil

BBC / 2020

People are often left in the dark when it comes to how their data is acquired and what it's used for. So, the BBC as an organization dedicated to the freedom of information will illuminate this issue. Tech companies know they can hide their true intentions in long and complex forms in order to bore users into accepting. The Data Decoder puts an end to that by using AI to highlight key sentences in the forms, clarifying the implications they could have on your data. To get the word out, we’ll invite people to take part in our data security documentary. When they agree to our terms (terms used by tech companies) they'll have given us countless bits of personal data. On set, we’ll show them how easy it is for companies to access data the users didn't even know they were giving away.