• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

New Blood Entry — What You Do, Follows You

Award: Wood Pencil

Durex / 2019

16-24-year-olds are a target for STIs, but they’re also a target for ads. “What You Do, Follows You” is a digital infection campaign that shows with just a single touch, how easy it is to become a target for STIs.

Our target audience will get exposed to different STI-characters through a large number of annoying, targeted ads, and when our target audience clicks on one of them, they’ll get redirected to a campaign website where they can collect a free condom which in turn make the ads disappear. On the website, there will be information about the STIs, as well as an option to spread the digital infection to a friend.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again