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New Blood Entry — What You Do, Follows You

Award: Wood Pencil

Durex / 2019

16-24-year-olds are a target for STIs, but they’re also a target for ads. “What You Do, Follows You” is a digital infection campaign that shows with just a single touch, how easy it is to become a target for STIs.

Our target audience will get exposed to different STI-characters through a large number of annoying, targeted ads, and when our target audience clicks on one of them, they’ll get redirected to a campaign website where they can collect a free condom which in turn make the ads disappear. On the website, there will be information about the STIs, as well as an option to spread the digital infection to a friend.

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