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New Blood Entry — she is heard

Award: Wood Pencil

adidas / 2019

adidas has a problem with sports journalism. The majority of sports coverage is of male athletes and most sports articles are written by men. she is heard will be adidas first, all-women’s team of journalists to break barriers between girls and sport.

This idea was a creative response to a hypothetical brief set by adidas as part of the New Blood Awards programme.