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New Blood Entry — Pad Paper

Award: Yellow Pencil

McKinsey Design & The Case For Her / 2019

While toilet paper is considered a basic necessity, pads are added a so-called “luxury tax” in countries all over the world, placing them in the category of jewellery and wine.

It’s not a luxury to bleed.
Luckily, we can avoid this ridiculous tax, simply by wrapping sanitary pads on a roll – and sell them in the same category as toilet paper.
So to end these stigmatizing laws, The Case For Her launches Pad Paper.

We invite all major pad brands to roll their pads on cardboard tubes to remove the “luxury tax”, but more importantly, remove menstrual stigmatization by making pads as normal as a piece of toilet paper.

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