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New Blood Entry — The Recycled Campaign

Award: Graphite Pencil

Adnams / 2019

The Recycled Campaign: Adnams with its humble origins and quiet resolve to all things ecological needed some radicalisation in terms of advertising itself given the fact that it’s an old company with little exposure outside of Southwold. With other alcohol brands claiming more sustainability than they actually practice, Adnams could illustrate the height of their dedication to sustainability by recycling even their rivals’ products through The Recycled Campaign. The simple idea of Adnams reusing everything translates into multiple media like packaging design, print, outdoor, video, and more.