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New Blood Entry — Gatos of Madrid

Award: Wood Pencil

Hotel Indigo / 2018

1300 years ago what was a myth became a legend. A young revolutionary climbed the capital's walls and opened the gate that started the Spanish reconquest. Nobody knows his name but his nickname became a legacy: Gato (cat in Spanish). Since then people born and raised in Madrid started being called Gatos. We created stickers of a cat´s silhouettes. We pasted them around different blind spots of the city and created a trifold map to take you around it. This way we allow people to see the neighbourhood from a unique local angle.