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New Blood Entry — Buy One Get or Gift One Free

Award: Wood Pencil

Hellmann's / 2018

Buy One Get or Gift One Free (BOGOGOF) is a UK-based scheme aiming to combat food waste whilst striving to solve world hunger. Buy One Get One Free offers are a leading contributor as to why 15 million tonnes of food is wasted in the UK each year. The world’s starving population could be fed on ¼ of food wasted by consumers.

Food essentials have a BOGOGOF sticker on. Customers choose to ‘get’ or ‘gift’ items; keeping the free item or ‘gifting’ it to the scheme where it can be donated to families in need. Therefore combatting food waste.

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