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New Blood Entry — The Five Lines of Fire

Award: Wood Pencil

Burger King / 2018

To get people having fun whilst spreading the word about Burger King’s grilled meat, we created a campaign around the iconic grilled lines - something which symbolises everything that Burger King stands for. The Five Lines Of Fire is a contest which challenges people to rap the most lit five lines possible, the winner of which will be crowned the King of Fire and rewarded accordingly.