On social media, every burger chain is competing everyday to stand out on millennials' social feeds by using hashtags. Unfortunately, Burger King does not own one. Flame-grilled marks look like a hashtag sign, and Burger King is the only global burger chain that is still flame-grilling their patties. As a result, we relaunched the Whopper as #Burger to take over the millennial #burger followers’ social feeds.
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