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New Blood Entry — Ethicard

Award: Wood Pencil

Nationwide / 2017

Ethicard by Nationwide is the first credit card to encourage and reward ethical spending.

By analyzing millions of data points from thousands of Corporate Social Responsibility reports, Nationwide can rate companies on how they impact the environment, their employees, and society at large. Ethicard gives 5% cash back on payments to the top 500 socially responsible corporations. Plus, every purchase earns 1% for Direct Relief, the most effective charity in the world. According to big data, that is.

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