Arjowiggins is well-placed to highlight Sony Music talent – paper is important to the music creation process.
By using Arjowiggins’ paper offcuts to make paper-based wood, we can build instruments that have unique tonal properties from the distinctive manufacturing process, resulting in a visually striking look and a new sound.
Top tracks by new Sony Music artists are recorded using paperwood instruments to create an Organic Sounds album. The album is released as an LP, and later on Filtr as a playlist, creating buzz around the artists and the work they put into the organic process that is music creation.
- School of Communication Arts 2.0