'Counting Every Day' is a campaign that aims to bring TOMS current values to the forefront of the brand while appealing to a new wave of consumers. The theme is based on a flipping clock, counting up the number of purchases made ‘For Today' as well as the ever increasing amount of people being helped ‘For Tomorrow.' The campaign lives online through 3rd party banners and our new TOMS website. Our concept carries through to the products, packaging and advertising reinforcing the message.
- Lucy Blazey
- Norwich University of the Arts