How can Desperados help create that party mood wherever and whenever people are prepared to release their inner tequila? Giving our audience an unexpected party on the night when the clocks change. By owning the one hour per year, which has always been taken for granted: Daylight Saving and turn it into the “Extra Hour”. This will be a campaign that starts in American Samoa, which will be the first country where the clocks changed. From there we roll out our campaign to other major countries around the globe. This will position Desperados as the 'founder of an unforgettable night out'.
D&AD Awards 2022
The world's most prestigious award for design and advertising is now open for entries. Will your work be part of history?Learn more
D&AD Masterclasses power up careers and future proof businesses by focussing on the creative skills of tomorrow taught by the stars of today.Learn more