'Kamō offers functional make-up products intended to protect civilians from CCTV-surveillance and associated big data analysis. It is sold via a system of vending-machines installed at the premises of local-businesses. 'Kamō is the civilians' political weapon. 'Kamō is a non-profit brand being run by the representatives of civic society. Its main objective is to support the observance of human rights. Like in London museums, people are encouraged to donate more than the actual price of the products. All the collected money is used for public benefit.