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New Blood Entry — The Collective Genius

Award: Wood Pencil

Adobe / 2016

The Collective Genius is a social platform that collects social activity to generate a personal creative identity, to let the user improve their skills and knowledge. It is based on publicizing the services already offered by Adobe and customizing it automatically by means of user social media activity data. The link is through a Facebook app, to promote its spread through the network, that lets you access the collective genius web, exploring all its contents and services. The renewed identity responds to this new service and this need to reach a younger audience, with a more contemporary and technological aesthetic.

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