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New Blood Entry — Save My Schooling

Award: Yellow Pencil

WPP / 2015

Save My Schooling is a charitable organisation that sets out to autocorrect the preconceptions surrounding girls and their education. SMS seeks the partnership of charities and organisations worldwide to help support girls with their education, and to raise general public awareness through a multi-platform campaign inspired by, and using, mobile phones. By focusing on the autocorrect feature found on a mobile phone, SMS communicates a worldwide message through a bold and distinctive campaign that adapts to different locations, issues and partner organisations, while still operating under one identity. This creates a global, powerful and unified movement.

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