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New Blood Entry — Skintone

Award: Wood Pencil

Pantone / 2015

We tackled the existing of issue of racism in Houston, Texas, a city that is classified to be one of the most racist cities in the U.S.A. With the insight that we are categorized by the color of our skin, we saw the opportunity to break the stereotypical generalization, by using Pantone to promote us as being individually unique as colors. We intend to spread this idea in Houston by inviting its residents to help transform the Astrodome into a monument that stands for diversity, with the individual colors of the those who participate in doing so.