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New Blood Entry — The Packaging Dept.

Award: Wood Pencil

John Lewis / 2015

John Lewis is driven by selling products that they know are high quality. This has inspired me to form a design solution for their home delivery packaging.

The concept is craftsmanship. The philosophy behind it is that every part of the packaging has been crafted to ensure the product is delivered to the customer in mint condition.

This is brought to life through creating a separate department, which the customer can feel connected to. The packaging displays the care that this department puts into packaging your orders. The structure mirrors that of a cloche, symbolising preservation.

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