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New Blood Entry — No Stranger

Award: Yellow Pencil

Airbnb / 2015

Travelling lets us experience new cultures and meet new people. Airbnb enables travellers to truly experience a place as a local. However, meeting new people could create uncertainty. Both travellers and hosts may be concerned about the people they might be sharing the space with. No Stranger is a campaign based on the scientific theory of degrees of separation, where every person in the world is connected with one another by only 3.74 people on average. By implementing this theory, travellers and hosts may find themselves closer than they thought they were, creating a sense of belonging even before their stay.

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