New Blood Entry — Airbnb Train Campaign
Award: Wood Pencil
Airbnb / 2015
Our campaign creates and celebrates community by gathering people from all over the world to experience a train journey through Europe. The passengers will post updates from the trip on social media, so that people 'back home' are included in the best parts of the adventure. A live-streaming service will also allow people to learn more about the different places along the way. The campaign communicates the idea that travellers can belong anywhere and everywhere, and enables a small group of people to experience this in real life.