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New Blood Entry — Be Someone Else

Award: Yellow Pencil

Airbnb / 2015

Travel to any city around the world not just to belong, but also to live another version of yourself. Unlock the gates of French castle, sail over the seven seas on a majestic yacht or escape to a treehouse on a castaway island. Introducing the Be & Be feature, a new way to book a place on Airbnb. Instead of choosing where you want to go, pick who you want to be. You can browse through 'Featured Beings' to see the top visited destinations or search to your heart's desire.

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