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New Blood Entry — The League of Seekers

Award: Graphite Pencil

Airbnb / 2015

The League of Seekers is a secret society, comprised of selected AirBnb members from around the world. The society cultivates and curates undiscovered local knowledge, sharing it among its chosen esteemed travellers and hosts. League members attend society meetings, write for publications, and elect new members.

Creating this independent cultural sect is designed to foster a sense of belonging among a smaller, more connected cluster of members. The League's behaviour, inspired by historic societies such as the Illuminati, is intended to intrigue new audiences and instil in them a sense of belonging that is so intrinsically embedded within AirBnb culture.

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