• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — Project One Percent

Award: Nomination

WPP - Change habits, change the world / 2014

Project One Percent is a global climate movement. Our aim is to change the way money is invested so that big polluters get less money and clean companies get more. We are coming together to champion an investment tool designed to redirect investment away from big polluters towards cleaner, more efficient companies. This way the world’s largest companies get an economic incentive to reduce their carbon emissions and tackle climate change in a language they understand: money. The objective of Project One Percent is to persuade the world’s financial institutions to move 1% of their funds into supporting this mechanism.

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