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New Blood Entry — Decisions

Award: In Book

Sky - Put Sky into words / 2014

Since Sky Go lets you watch what you want, when you want, this campaign shows the never-ending path we take as we jump from story to story across the variety of amazing shows on offer. With entertainment at the heart, the three stories presented throughout aim to engage the audience with iconic references to some of their favourite shows as well as ones they have yet to discover, recognisable to both current and future Sky customers. The story continues online as the audience seek to reveal the hidden references within, offering Sky the opportunity to reveal new shows.

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