Purdey’s have been wrapped up behind their cover. The concept is that their secrets are discovered behind this silver jacket, which I feel has become an iconic part of their brand. It’s where their identity stemmed from. Each peel reveals more about each drink, what it incapsulates and who/what Purdey's are.The visual style is a balance between their previous almost scientific, medicinal looks and their natural benefits on the inside. This is why I chose to represent this through an interior/exterior story.