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New Blood Entry — Unwrapping Purdey's

Award: Yellow Pencil

Purdey's - Repackage Purdey's / 2014

Purdey’s have been wrapped up behind their cover. The concept is that their secrets are discovered behind this silver jacket, which I feel has become an iconic part of their brand. It’s where their identity stemmed from. Each peel reveals more about each drink, what it incapsulates and who/what Purdey's are. The visual style is a balance between their previous almost scientific, medicinal looks and their natural benefits on the inside. This is why I chose to represent this through an interior/exterior story.

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