BBC IMMERSE is a service that allows consumers, the people who will know the credibility and detail of their hyper local news the best, the opportunity to create this news. The service provides a platform for their news to be heard on a global level by positioning the news alongside other hyper-local news. By removing the common idea of a journalist, BBC IMMERSE relies on the credibility provided by members of the hyper local community to build coherent and trustworthy news stories.
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