• Loading…

New Blood Entry — Steven Kelly

Award: Yellow Pencil

Advertising / 2012

Viral Madness

The way I approached this brief was to create something that would really get the brand P&S implanted in people’s heads. The whole idea was to take what the company mainly did (music supervision) and turn it on its head a little; to create short idents that show how crucial music is to create and enhance the right atmosphere.
These short idents were made with the intent to go viral, using juxtaposition to alter and parody the original videos and push the P&S name out there.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again