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New Blood Entry — Steven Kelly

Award: Yellow Pencil

Advertising / 2012

Viral Madness

The way I approached this brief was to create something that would really get the brand P&S implanted in people’s heads. The whole idea was to take what the company mainly did (music supervision) and turn it on its head a little; to create short idents that show how crucial music is to create and enhance the right atmosphere.
These short idents were made with the intent to go viral, using juxtaposition to alter and parody the original videos and push the P&S name out there.

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